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Carrie Rose Profile picture
@CarrieRosePR
Apr 16, 2020 • 11 tweets • 6 min read • Read on X
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Joe exotic (#TigerKing) hated the fact Big Cat Rescue ranked no.1 on Google "stealing his damn customers". Well, maybe it's the 157K backlinks to the domain!

I used @ahrefs + @BuzzSumo to look at the backlink profile and here's some interesting stats (a thread) #CaroleBaskin
The site (bigcatrescue.org) has 157K backlinks pointing to the site, coming from 6,352 domains!

Before the series launched on Netflix - the site had 4,391 domains linking to the site meaning they've seen a 45% increase in domain links in the last month!
1719 of those link to the site using exact domain anchor text of "big cat rescue" - juicy as hell 🔥

EVEN MORE juicy - 79% of them are followed

"That b**ch Carole Baskin!"
BUT we know its not all about the quantity! Are they even of any quality?

Well, Carole Baskin has landed links from BBC, Forbes, Washington Post, Vice, National Geographic and MSN to name a few.
Majority of the links point to the homepage but Carole knew she needed some links to some deeper level pages. So what does she do?

Well, she knew that globally MILLIONs of people were searching her name. Everyone wanted to know who that b**ch Carole Baskin was. Image
So she created a landing page - titled Carole Baskin on 11th April!

bigcatrescue.org/carole-baskin/

This page mentions her name "Carole Baskin" 30 times, has 7 internal links, NUMEROUS videos, including links to her books and DVDs she's trying to sell (of course)
In the space of 5 days shes got this page to rank 5th for her name! Oh and 6th too! Shes moving on up!

Shes landed 211 links (84 domains) to this page already (incl refinery29 + Bustle). But shes redirected some juicy links into this page (like the National Geographic one)
However using @BuzzSumo , I found that Big Cat Rescues's most linked to content piece is their refute against Netflix and Joe exotics fame which went live on 12th April! bigcatrescue.org/refuting-netfl…

In 4 days shes landed 1,036 links to this page from LA times, NBC news and Time mag
The page has also had over 50.6K social shares in 4 days according to @BuzzSumo - making it too the most engaged with page on her site.
And finally ... her biggest competitor is this site wildcatsanctuary.org - but they cant even compete with these links. With just 947 domains pointing to the site (half of them blogspot blogs) they haven't got a chance.
Hopefully you enjoyed reading these stats and took away some learnings. One thing I know - is that b**ch Carole Baskin is a link building, content marketing genius.

Have a great day

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More from @CarrieRosePR

Carrie Rose Profile picture
Mar 15, 2023
Want an example of EEAT on steroids and how links into author pages are contributing?

Well for “your money or your life” categories, we’re focused on authors right now and giving signals to Google and users that those giving out the tips, advice are in fact experts. Here’s how… twitter.com/i/web/status/1… Image
Health line - leading site for medical and health news. Of course, has to be providing accurate, expert advice and provide clear evidence of authority. How do they do that?

Multiple authors. The marketing team or CEO didn’t write this piece of content, Janet , Amy and Rachael… twitter.com/i/web/status/1… Image
Notice how Amy and Rachel wrote the article but Janet medically reviewed, that is a signal to Google that this is the best piece of medical advice on the web, it’s been written by experts and checked by professionals too.

However, are Google and users stupid enough to just take… twitter.com/i/web/status/1… Image
Read 6 tweets
Carrie Rose Profile picture
Feb 15, 2023
If you become a newly head of department, here’s the things you must do to get buy in as fast as possible from both c suite team and your direct reports…

👇🏼
I once got told when you join a business in a senior role (with big accountabilities) it’s like an egg timer starts. ⏳…

By the time the sand reaches the bottom, if you haven’t got buy in from above and below, you’ve seriously missed out on a massive opportunity to ensure …
You are respected as a leader, voice is heard and you deliver the best results for everyone.

I can’t express how many times I’ve seen people not do this, and fail to get buy in ❌

Week 1
1) schedule a meeting with MD/CEO. ✅
Read 10 tweets
Carrie Rose Profile picture
Aug 10, 2022
Im a journalist and editor on most media databases, which means - those who are not checking who they’re sending their releases to … I get 10-15 other agencies press releases every week!

Before you scramble to your sent box to check, 🙊heres what most agencies are doing wrong:
👉🏼 you’re looking like an SEO agency.

Journalists are clued up to what your goal is now (link vs brand etc) and they’re hesitant to give links unless you give them value or reason to do so.

Stop asking for links 5 times in a release and looking like an SEO agency, and start
Creating stories and content worth linking to

👉🏼 so many I read just don’t have relevance to the brand. It’s still happening where the stories I’m reading have very little connection to the brand probably making it hard to get pick up or look trust worthy. Include a sentence
Read 10 tweets
Carrie Rose Profile picture
Jul 14, 2022
TikTok is now overtaking Google Search and Maps for informational and discovery search queries for Gen Z🤯

40% of 18-24 year olds, when looking for a place to go or eat, turn to TikTok over Google.

TikTok is influencing search demand OFF Tiktok - and you can control this
We recently drove a 840% increase in search demand for a product keyword on Google using Tiktok. Creating search demand for a product we rank pos 1 for

riseatseven.com/work/driving-s…
We recently pulled a list of the most searched for holiday destinations on Tiktok and used that as a marketing strategy for a travel client to put them at the centre of the trending locations. Achieved over 50 placements globally
Read 5 tweets
Carrie Rose Profile picture
Jun 18, 2022
SEOs obsession with links, means brands aren’t creating marketing that people love.Just getting a link

If you’re a creative in SEO, here’s how to think about it

Step 1-what stories can we tell that makes users love this brand and search for this us when it comes to our products
Step 2 - what can we put on-site that is either useful, resourceful, engaging or just fun that can earn the links

Step 3 - what’s the CTA. How do we get them to come back, even if it’s not now , but in 6 months time.

Step 4 - how can we do that consistently so brands and
Google trust us when it comes to our product

Don’t lose creativity at the expense of links. Google ranks the best result for a search term. Instead of manipulating google to think you are the best result, just get your customers to tell google instead
Read 7 tweets
Carrie Rose Profile picture
Jun 17, 2022
Recently I had to be honest with a client that got in touch.

They were looking for an agency and had several proposals for SEO, content and PR all being told they needed links and invest most budget there.

They didn't need links at scale, they needed a small handful to specific
areas but what they needed is fucking good content, and to sort their site speed. These are two areas pulling the site down. They were facing a fast decline in traffic every single month and cant rely on paid anymore to deliver the ROI they were looking for.
Google was penalising them for poor content and lack of internal linking structure. There content held very little authority and therefore got little traffic.

Some of there best content was 5 years old, no updates but thats all Google had to play with.
Read 4 tweets

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