- Reducing latencies or error rates (foreach service)
- Reducing MTTR (also foreach service)
- Improving velocity or communication (foreach team)
This is rough for customers, especially since these vendors provide no mechanism to scale or *control* the telemetry volume (why would they? it’s $$$!).
It really doesn’t need to be that way!
(An aside: 99% of “logging telemetry” is really just “tracing telemetry.” Any log *about a transaction* (i.e., “almost all of them”) should be attached to the trace context so it can benefit from trace analysis.)
Observability can be _incredibly_ valuable!
*Do* build an ROI case around its primary benefactors: your services, your teams, and your brand.
But `Telemetry != Observability`: *don’t* pay vendors extra for a telemetry firehose you can't even control.
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