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Tip: Unless you've really got your ad campaigns dialed in, you're probably wasting money by advertising to the wrong people. Get more bang for your buck by placing advertisements in niche newsletters instead.

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@adrienjarthon of @updownio ($4,000/mo) started targeting potential customers more directly when he purchased ad space from two newsletters in his industry. Just like that, his conversion rate was 5x what it had been with Google Adsense, and the leads were higher-quality.
If you don't know of a good newsletter to try, ask colleagues or customers in your niche what their favorite blogs are.
Or use a search engine to narrow down newsletter candidates with a query like: "Best newsletters for [enter your niche here]".

For more growth bites 👉 indiehackers.com/growth-bites
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