Expect much more of this. Why give free content in the form of quotes & interviews to media corporations?
Every content deal is a business relationship, down to the individual quote. If it doesn’t make sense, just go direct. Build your own distribution to avoid distortion.
Every content deal is a business relationship, down to the individual quote. If it doesn’t make sense, just go direct. Build your own distribution to avoid distortion.
Gen Z gets this intuitively.
They are all individual media entrepreneurs who understand the commercial value of attention (“check out my Soundcloud”).
And so corporate journalists are getting paywalled from below.
They are all individual media entrepreneurs who understand the commercial value of attention (“check out my Soundcloud”).
And so corporate journalists are getting paywalled from below.
A Gen Z influencer might love the media and want to become a journalist. Or they might hate the media and distrust all journalists.
Or a mix of both.
But either way they won’t give a scoop to an employee of another media corporation. Maddow doesn’t go on Ingraham or vice versa.
Or a mix of both.
But either way they won’t give a scoop to an employee of another media corporation. Maddow doesn’t go on Ingraham or vice versa.
