The Many Facets of a Changing Consumer by BCG could be a good starting point to understand consumer behaviour.
bcg.com/en-in/publicat…
![](https://pbs.twimg.com/media/EWg5CEAUwAQJlmc.jpg)
rbidocs.rbi.org.in/rdocs/Publicat…
devanuj.com/phd
![](https://pbs.twimg.com/media/EWg5yDyU0AEKTZe.jpg)
youtube.com/user/Ignacioma…
@dvararesearch , @BharatInclusion and @JPAL
Credit Distrupted report by @OmidyarNetwork
omidyar.com/sites/default/…
![](https://pbs.twimg.com/media/EWg7DrwU8AAj_e0.jpg)
![](https://pbs.twimg.com/media/EWg7Ro9U8AA75Zg.png)