How much does an average Indian spend monthly?

After 11 years, the government has published the Household Consumption Expenditure Survey. ( A thread 👇 )

Want a PDF of this thread? Reply 'DM' to this tweet. How much do rural and urban Indians spend monthly on food and non-food?

A few years ago, I visited a village in Tamil Nadu to study how small farmers manage their finances.

Most farmers did not want their children to follow in their footsteps but wanted them to find a job. I kept wondering what changed between the two generations.

(Thread 🧵 ) Farmers I interviewed had their fair share of struggles like unpredictable incomes and climate change, but they seemed content in the work they did.

Every time they talked about their farms, their eyes lit up. They referred to their lands as if they were their children.

In my recent visit to Erode (TN), I had the opportunity to chat with Mr Pradeep, a friend of dad's who has been running a saree shop in the town for the last 5 generations.

He shared his story about how he recently started selling sarees online via Instagram reels 👇

(Thread) "Bala Silks" has been around for decades in Erode. It is in the older part of the town, which largely has narrow roads.

Erode has been constantly expanding. As a result, newer shops have come up in the neighbourhood, which has wider roads and better parking infrastructure.

"I download Zee5 and then watch whichever serial I want to. If I cannot watch it at 9 pm, then I download the serial so that I can watch it "after." - 19, Female, U.P

A quote from Mircosoft's research paper.

I am unpacking my observations around homemakers, OTTs and chores. I once watched an ad where the kid spends the day in his granddad's office cabin, and when they reach home, the grandpa asks the kid to explain to the grandma how difficult his job is.

Im turning 32 in a few hours

As I get older, it is my responsibility to share the knowledge that I own with the world. Hence I'm doing the ritual

̶H̶e̶r̶e̶ ̶a̶r̶e̶ ̶3̶2̶ ̶l̶i̶f̶e̶ ̶l̶e̶s̶s̶o̶n̶s̶ ̶I̶ ̶l̶e̶a̶r̶n̶t̶
Here are 32 South Indian dishes you should try in Bangalore PS: This thread does not include Rameshwaram Cafe or Umesh Refreshments.

Lets goooo....

I have been recently binging on regional youtube channels that cover small businesses to detox myself from the Twitter clout.

A thumbnail from one such channel caught my attention recently. It read 'Start your grocery business @ Rs99'

I entered a world of local tech. 👇️ This video was featured in a channel called Business Techy Tamil.

The YouTuber is interviewing a founder who had launched a new product for anyone to launch their own online business at Rs.99 per month.

In 2015, I entered the startup circle.

In my first startup, I used to work 10-11 hours a day, spent maximum time in the office, and partied late at night.

Here is how my health and the startup evolved over time. I was the tenth employee in the food tech company based in a posh locality in Mumbai.

I was new to the city and had no friends. The office is all I had in my life. I lived with two other flatmates but was primarily lonely.

In today's episode of building dark patterns and bad customer service 👇

ft: @VyaparApp Started using @VyaparApp on mobile to raise invoices in 2021. Wanted to pay for the product and use it on the web.

I visit the website, and I see this 👇

Note:
- The iMac on right 🤦
- Main CTA
- Login link on top right

Desirable products are built through a deep understanding of people's goals. But how does one uncover goals?

A framework to understand user goals through research 🧵 Designers and PMs derive hypotheses out of observed user behaviors. This could be through quantitative data (Google Analytics, mixpanel, etc.) or behavioral data (hotjar, complete story recordings). The hypothesis, in most cases, is an assumption of the user's goals.

How to get rich without being sucky!

Most people are overwhelmed by the investment choices available
2000+ Mutual Fund Schemes
7000+ Stocks
7000+ Cryptocurrency
NFTs, NPS, Real estate and the list goes on.

A thread on how to invest systematically. I used to get attracted by new investment opportunities. For a long time, I kept moving my 💸 between M.F.s to Stocks to Cryptos only later to realise I was losing money and was not allowing my money to compound.

That's when I started thinking of investments in terms of systems

🏦➡️📱
Account Aggregators (AA) are the latest entrant in the India Stack after UPI, GST, Aadhaar and DigiLocker.

So what are Account Aggregators? What do they mean for you and your business? A thread 🧵 An individual's financial trail spreads across multiple entities like banks, NBFCs, mutual fund companies (AMCs), stockbrokers etc.

Though the data trail belongs to the individuals, today, there isn't an easy way to unify them to get an overview of their financial well being.

'Farmers, Daily wage workers, house help, factory workers earn less money. Why should a delivery executive earning Rs.16,000 cry about it?'

Why is this a flawed argument? A deconstruction 🧵 In Apr 2019, Star Vijay Tamil did a talk show on delivery boys, where the delivery executives and the public had a F2F conversation with each other.

This thread is inspired by the show and my limited field conversation with delivery executives (DE)

Covid ➡️ Maniratnam ➡️ Fintech!

How the Tamil Film Industry stepped in to help the film technicians via Fintech 👇 1⃣ COVID:

The film industry is one of the most affected sectors during the pandemic. FEFSI is an organisation of Tamil film technicians consisting of more than 25,000 members.

They include every non actor in the crew including the light men, spot boys etc.

#DesignHiring #fintech #insurance #wellness

I'm building a design team for @getplumhq to redefine the health insurance experience for millions of employees.

Currently hiring for Sr. Product Designer, Product Designer II and a UX Researcher.

Links below 🔗Please RT 🙏 Sr. Product Designer
jobs.lever.co/plum/03de1230-…

Are human emotions neglected in fintech?

Designing trustworthy digital financial services for India. A 🧵 Small finance banks had recently opened branches in Erode(TN) and offered attractive interest rates compared to big banks. Dad decided to move some money to one of them. After enquiring with multiple banks, he picked a bank that did not have the highest interest rate.

I'm doing a UX deconstruction of Bharat focussed apps. The aim is to throw light on the interesting mental models built for new internet users of India.

#designforindia #uxbreakdown

Starting with my favourite app: @sharechatapp 👇 What is Sharechat?🤔
Sharechat is a regional social network predominantly popular among emergent users. The app allows you to browse, share and download content across 14 Indian Languages.

Psst: English is not one among them

Over the last few weekends, I had some eventful conversations with a few of my design pals about the challenges of being a designer in a high growth tech environment. Sharing a few ideas from them.

A thread on design and mental wellness 🧵 1. Your designs are temporary.

Both you and your designs will be replaced eventually. The more digital your work is, the lower are the chances of it being permanent. But the stress your work causes could cause irreversible health damage. Mental health is a priority!

I moved to Bangalore in 2015 and stayed in a studio apartment near Koramangala. I started making regular visit to a small tea and condiments shop near on my way home.

The shop was run by a Malayalee who hailed from a small town in Kerala. He was known by the name PM. Everyday I visited we would share a smile and good morning. We never spoke more than that. Infact I don't even know the name of the shop. It was called the 'Chetta's shop'

When I decided to move homes in 2017, I informed him and promised him to visit him whenever I'm around

How HDFC Bank changed the landscape of banking with technology?

A short history of innovation by the OG fintech giant.

A 🧵 During economic liberalisation, RBI started issuing private banking licenses in India around the early 1990s. Housing Development Financial Corporation which was a housing finance provider was one of the early members to receive the license along with Axis, ICICI and IndusInd.

'World of coffee' cafe in Chikmagalur is every coffee lover's dream.

It's a mini coffee museum ☕. A virtual tour 👇 Though Chikmagalur is the land of coffee but has never had a cafe that justifies the name.

Jayanthi coffee, a 65 year old coffee brand run by @TheNakulMysore decided to change it by setting up an amaze coffee shop

@vikramadhiman I'm afraid this might be a huge thread :P Trying my level best.

The Many Facets of a Changing Consumer by BCG could be a good starting point to understand consumer behaviour.

bcg.com/en-in/publicat… @vikramadhiman The next would be RBI's 'Household Finance Report-2017' which gives an overview of where and how to Indians lends and save.

rbidocs.rbi.org.in/rdocs/Publicat…