'The India Watch' report by @hotstartweets is 🤯. Gives a new perspective on internet and consumption by Bharat.
Here are my 2 cents from the report.
#DesignForBharat
Here are my 2 cents from the report.
#DesignForBharat
To start with 400 Million+ downloads. Earlier this year WhatsApp declared it had 400 Million active users in India, this makes @hotstartweets at par with @WhatsApp (i.e) Messaging/social at par with video consumption
The top data consumption states are West Bengal, Bihar, Tamilnadu, Rajasthan, Gujarat, Assam. Now if you are thinking of localisation then you know which languages to prioritise.
Also note Karnataka isnt one of them. Koramangala ≠ Bangalore ≠ Karanataka
Also note Karnataka isnt one of them. Koramangala ≠ Bangalore ≠ Karanataka
Sports single-handedly beat all other categories in video consumption. Reiterates cricket as the most following religion in India.
Top smartphone brands of Bharat. If you are testing your 'Indian' app on iPhone, then you are digging your grave.
'Bharat' rules in video consumption with 63% share. 'Video' as a medium boasts the least barrier and highest engagement to consume as opposed to text, image or audio. The rise of @TiktokInd reflects the same.
The rise in women viewership is such a boon that is yet to fully utilised. With the new age apps like @meeshoapp, Bulbul TV, @HerAlphaHQ hope to see more women-driven services for Bharat.
India estimates to have around 34% of its population be young (18-24) making the country with the largest youth population in the world and yet our unemployment rate is 4 decades high at 6.1%.
Power of smartphones + Intent to learn calls for education revolution through tech.
Power of smartphones + Intent to learn calls for education revolution through tech.
We turn to entertainment to numb reality.
Reality is hard to deal with!
Reality is hard to deal with!
More Bharat stats!
What India prefers to shop.
The power of regional that's largely ignored in the ecosystem. Every season of #BigBossTamil easily introduces at least 10 new English terms in every family, every season.
I guarantee you!
I guarantee you!
The most interesting slide of the day 🙌
> Women across ages are more romantic than men
> Young men watch more mythology than older men and women
> Men watch as many T.V serials as women
> Women across ages are more romantic than men
> Young men watch more mythology than older men and women
> Men watch as many T.V serials as women
Average log off time city wise. Gurugram tops at 3:04 am and my friend @_ssujan wakes up at 4:00 am every day 🤷🏻♂️
64 Mn played along live in 'Watch n play'. Reiterates the hypothesis that gaming and gamification are indispensable for app engagement and stickiness. #GoTheChinaWay
If Rangoli from @GooglePayIndia was crazy, this is crazier. Product teams need the vision and conviction to achieve these metrics.
Another call for localisation (L10N)
Download the full report here bit.ly/2t2U2qq
