...emailing a database with a big "Apply Now" button does the trick.
A Conservative Party database will have additional reason to act.
However, did the Govt put similar effort into outreach for care home residents and staff, arguably much more important to test - but who were made egible on the same day?
Those who clicked that button yesterday would have been shuttled through to the Gov.uk site where they could have (if they had symptoms) picked mail delivery or drive thru.
Either way, the "journey" is quite long (a few days), so you can count tests as "done" if you've sent out tests to households on that day and presume them done.
So any sceptics might want to be careful if they are crowing today about Govt failure to hit the mark - they may be walking into a "gotcha" trap.
Better to wait and see what the data are.
...by holding back until the last few days and then orchestrating a flood of mail order tests -
- to hit the mark for that one day:
Yup, so it wasn’t a build up to this level - but a 1-day mailshot:
Not just for the sake of the validity of the 100,000 mark, but it may be the case that people without symptoms selfishly order them to have them on standby/ just in case (for themselves or others).