“We need to adopt more *product thinking*. We need to think in products!”OK. Where to start.
How does this manifest? 300 teams and 300 CSPOs and 300 “products” later, “IT” is in the same mess it was in before (1/n)
Take something like a bank. If you think of humans out in the world and their needs from a bank, you have ~10 human<—>need combinations.
The bank is using design and technology and a big network of services to meet those needs (2/n)
But that kind of misses the point.
We talk about the shift from projects to products, but ... (3/n)
Your coworkers are your partners (thanks @joshuajames for that). (5/n)
You still have the “business” vs. “IT” dichotomy (hence that weird PM/PO thing).
Your “product roadmaps” are lists of projects.
Same old stuff. Different name (6/n)