In her White House memoir, former Bush comms director Karen Hughes tells a story. On a beach holiday, she looked up from a walk to see a small plane flying an advertising banner. Something approximately like, "Jill come back. I am miserable without you. Love, Jack." 1/x
Hughes contemplated the banner and thought: "Bad message, Jack. Too much about you. Not enough about her."
I am reminded of Hughes' story as I read the president's Twitter feed tonight. 2/x
I am reminded of Hughes' story as I read the president's Twitter feed tonight. 2/x
For 48 hours now, Trump has been tweeting out weapons-grade lunacy, both in his own voice and in the form of video clips and retweets.
Question: to what end? 3/x
Question: to what end? 3/x
Trump may imagine he is "counter-punching." But Trump's counter-punching is unintelligible to anyone not deeply plunged into the Fox Cinematic Universe.
Trump is talking only to his super-fans - not to non-obsessive Americans worried about their health or their jobs. 4/x
Trump is talking only to his super-fans - not to non-obsessive Americans worried about their health or their jobs. 4/x
Compare and contrast the Biden ads. They hit hard two themes: health/jobs; jobs/health. Democrats also have their super-fan issues.
Biden doesn't talk about those. He sticks to the main plot: health/jobs; jobs/health. Trump has lost that plot, if he ever had it. 5/x
Biden doesn't talk about those. He sticks to the main plot: health/jobs; jobs/health. Trump has lost that plot, if he ever had it. 5/x
