Thread by @AdsAlchemist

Creative is hands down the most important factor to achieving success with FB ads.

Don't believe me?

I recently helped someone 10x their ad performance by suggesting 1 new creative.

If you're trying to do the same, I'll break it down below 👇

** FB Creatives Thread **

The image on the right was the image he was using and the image on the left was the one I suggested.

Below are some of the results he started to see from the change.

A small sample size of purchases, yes.

But the most important part wasn't the performance.

The most important part from this was the difference in the way he now thinks about ad creatives.

I know it's cliche but he now thinks outside the box when he's coming up with new creatives.

Which has lead him to iterate off the image I suggested and see even more success.

When I'm creating a new creative I like to think about the product and how it can be portrayed in a bizarre way.

Yes, bizarre.

Not gory, not disgusting, not overwhelming.

Bizarre.

Start with google and do some searches with your product to get some ideas flowing.

I've found that these types of creatives grabs user's attention the most effective without overstepping FB's policies.

However, if you start testing these types of creatives you will get ads disapproved.

But thats part of the process.

In order to find the best creatives you need to find the line in the sand.

What's the limit before FB shuts them down?

The only way to know, is to test'em.

Once you've found the line you'll be able to use that to your advantage when coming up with new creatives.

One thing I do want to clarify.

These types of creatives and framework doesn't apply to every time of business.

I'm well aware of that.

If you have some flexibility with your brand/business I highly suggest testing it out.

Hope you guys enjoyed this thread.

If you have any questions, please let me know.

Thanks,

AA