A newsletter is the best vessel to deliver ideas that you want to make an impact.
A few reasons why...
THREAD👇
A few reasons why...
THREAD👇
1/ Newsletters reward brevity and clarity.
YouTube rewards watch time, so people make videos unnecessarily long.
Google rewards content length, so people write unnecessarily long blog posts.
Authors turn 10-page ideas into 200-page books to justify selling them.
YouTube rewards watch time, so people make videos unnecessarily long.
Google rewards content length, so people write unnecessarily long blog posts.
Authors turn 10-page ideas into 200-page books to justify selling them.
2/ But newsletters perform best when they're straight to the point.
The format rewards you when you deliver maximum value in a minimum amount of words.
A one-sentence newsletter will be LOVED if that one sentence consistently provides value.
The format rewards you when you deliver maximum value in a minimum amount of words.
A one-sentence newsletter will be LOVED if that one sentence consistently provides value.
3/ Newsletters are one-to-one communication at scale.
They're intimate.
Readers consume your ideas w/o the distractions of a social feed or influence of commenters.
There are no like counts or comments influencing the perception of your newsletter - it stands on its own.
They're intimate.
Readers consume your ideas w/o the distractions of a social feed or influence of commenters.
There are no like counts or comments influencing the perception of your newsletter - it stands on its own.
4/ Newsletters are delivered to an audience that opted in to receive them.
They don't magically show up in someone's social feed.
They allow you to speak directly to the people who WANT to hear from you...and only them.
They don't magically show up in someone's social feed.
They allow you to speak directly to the people who WANT to hear from you...and only them.
5/ Newsletters allow you to focus on ideas and not algorithms.
The people who want to hear from you will hear from you without you playing engagement games to please the social algorithms in order to get your ideas in front of them.
You don't have to dumb things down.
The people who want to hear from you will hear from you without you playing engagement games to please the social algorithms in order to get your ideas in front of them.
You don't have to dumb things down.
6/ Newsletters require consistency and build relationships.
You can email your subscribers once a year if you want, but it's unlikely to have much impact.
Good newsletters are consistent newsletters, and consistent newsletters build relationships.
They force you to show up.
You can email your subscribers once a year if you want, but it's unlikely to have much impact.
Good newsletters are consistent newsletters, and consistent newsletters build relationships.
They force you to show up.
7/ Newsletters don't go viral.
This is a good thing.
Your goal isn't to reach everyone with your idea - it's to reach the someone who needs to hear it most.
This is a good thing.
Your goal isn't to reach everyone with your idea - it's to reach the someone who needs to hear it most.
8/ Newsletters remove all the elements that can distract from your core ideas.
There's no lighting to worry about.
No thumbnail images to create.
No bad audio to overcome.
A newsletter rides on the essence of what matters most - your ideas.
There are no distractions.
There's no lighting to worry about.
No thumbnail images to create.
No bad audio to overcome.
A newsletter rides on the essence of what matters most - your ideas.
There are no distractions.
