Some investors have mandates.
An interesting genre of this is when *others* can manufacture not-vanilla assets.
Pfizer didn’t have to issue extra enhanced bonds. You just did.
For example, a lot of CSR seal of approval mechanisms which are relied upon to determine whether an asset satisfies a mandate or not basically mean “Do you respond to our questions and not give the obviously wrong answer?”
If you have a mandate which says that is the most important question in the world, more than investment returns, a capitalist can help you answer the question.
Grassroots demand, product innovation in asset management industry to sustain fees, or both?
Since plausibly you do not agree with 100% of people on values, can sin swap.