Great online writers give their readers as much insight in as few words as possible — even in a long-form essay.
All the fog has been removed, so every word supports the main message.
Don’t get the idea that short articles are the only solution. If that was true, I wouldn’t write 15,000-word essays like this one.
But no matter the length, I delete wasted words so I can increase the density of ideas.
perell.com/blog/what-the-…
CLEAR stands for:
1) Connect to the previous sentence.
2) Link to the following sentence.
3) Eliminate anything that adds confusion.
4) Add colorful details.
5) Remove unnecessary words.
— @jasonzweigwsj