1/ Force people to install a mobile app doesn’t make any sense. When you publish an app, the main metric you should look at is the number of people who are using your app, not the number of downloads.
You want to create a community, a group of people who regularly use your app.
You want to create a community, a group of people who regularly use your app.
2/ If you app is good enough, people will use your app everyday. The next metric you will look at is the retention. You want the users to come back to your app everyday during a long time (forever if possible). For that, your app need to be really useful (Waze, WhatsApp, ...)
3/ If your app has some in app purchases, your “addicted users” are the target. You want them to improve their everyday experience by buying this small pack at only 4.99€.
4/ Then, you want to enlarge your user base. This is where the number of downloads is relevant. More downloads = more users = more “addicted users”
5/ A contact tracing app, like #AarogyaSetu, needs a high adoption to “possibly” be useful. Adoption means users who are using the app everyday but also users who are self quarantine immediately after an alert notification.
6/ Before being “a tool to fight a pandemic” a contact tracing app is a mobile app. So yes, you need to convince people to use the app and the above rules apply.
Force them to install the app is useless because if you force someone to install it, he will not use it
Force them to install the app is useless because if you force someone to install it, he will not use it
7/ Create a product is extremely complicated. The gap between a proof of concept and a product is huge. To do it, you need time, energy, motivation.
Create an useful product, something I really need to use multiple times per day is even more complicated.
Create an useful product, something I really need to use multiple times per day is even more complicated.
8/ To sum up, convince me and I will use your app, force me and I will uninstall it as soon as possible.
9/ Addendum: Journalists, if the Indian government is doing another press conference about #AarogyaSetu, ask these questions:
- Do you plan to #OpenSourceAarogyaSetu?
- How many people open the app everyday?
- How many people uninstall the app everyday?
- Do you plan to #OpenSourceAarogyaSetu?
- How many people open the app everyday?
- How many people uninstall the app everyday?
Addendum 2: The perfect example is Pokemon Go. Years after the initial launch, the creators of the app still win a lot of money with it. It’s because they managed to create this community of addicted users and maintain their interest for the app.
