What is Going on Between @barstoolsports and @callherdaddy? (Thread)
Inspired by tweets from @blakeir, @mdudas, @sarthakgh
Notes 👇
Inspired by tweets from @blakeir, @mdudas, @sarthakgh
Notes 👇
What is Call Her Daddy?
• Call Her Daddy is a podcast hosted by @alexandracooper and @sofiafranklyn
• It talks about sex and relationships with a target audience of young women
• It's the #17 podcast in the US
• 80 episodes since Dec. 2018
podcastinsights.com/top-us-podcast…
• Call Her Daddy is a podcast hosted by @alexandracooper and @sofiafranklyn
• It talks about sex and relationships with a target audience of young women
• It's the #17 podcast in the US
• 80 episodes since Dec. 2018
podcastinsights.com/top-us-podcast…
Why Do People Listen To It?
• It's built a loyal following which calls itself the #daddygang
• It talks about a forbidden topic: sex
• It's powered by one of the most powerful marketing machines in the world: Barstool Sports
• It's built a loyal following which calls itself the #daddygang
• It talks about a forbidden topic: sex
• It's powered by one of the most powerful marketing machines in the world: Barstool Sports
Why Did the Show Stop?
• The show hasn't aired since April 8th
• Barstool and the Call Her Daddy hosts are locked in a contract dispute
• It has leaked into the press with the NY Post covering it recently
nypost.com/2020/05/16/cal…
• The show hasn't aired since April 8th
• Barstool and the Call Her Daddy hosts are locked in a contract dispute
• It has leaked into the press with the NY Post covering it recently
nypost.com/2020/05/16/cal…
Why Is There a Dispute?
• The hosts make around ~$500K ($70K base salary + rest in performance-based bonuses)
• The hosts wanted to renegotiate their contract despite being on a 3 year deal with more than a year left
• The hosts make around ~$500K ($70K base salary + rest in performance-based bonuses)
• The hosts wanted to renegotiate their contract despite being on a 3 year deal with more than a year left
What Did Barstool Say?
• Barstool is happy to renegotiate contracts because it means the podcast is successful
• They started the negotiations in good faith, but then heard Call Her Daddy was shopping around to other networks
• Barstool is happy to renegotiate contracts because it means the podcast is successful
• They started the negotiations in good faith, but then heard Call Her Daddy was shopping around to other networks
What Were the Demands?
• $1MM guaranteed salary
• Hosts wanted to be freelancers instead of employees
• 50% of Barstool merchandise revenue goes to hosts and hosts can produce their own merchandise
• Sofia and Alex own the name Call Her Daddy
• $1MM guaranteed salary
• Hosts wanted to be freelancers instead of employees
• 50% of Barstool merchandise revenue goes to hosts and hosts can produce their own merchandise
• Sofia and Alex own the name Call Her Daddy
@stoolpresidente's Response
• Dave Portnoy balked at the demands but wanted to figure out a way to get a reasonable deal done
• Barstool wanted to start doing new episodes because they were losing $100K in advertising fees per episode
podcasts.google.com/feed/aHR0cHM6L…
• Dave Portnoy balked at the demands but wanted to figure out a way to get a reasonable deal done
• Barstool wanted to start doing new episodes because they were losing $100K in advertising fees per episode
podcasts.google.com/feed/aHR0cHM6L…
What Was the Counter-Offer?
• $500K guaranteed salary plus performance bonuses
• Reduce the length of their contract by 6 months
• Sofia and Alex will own Call Her Daddy IP
• 7.5% royalty stream on merchandise
• 80% ownership in Call Her Daddy alcohol
• $500K guaranteed salary plus performance bonuses
• Reduce the length of their contract by 6 months
• Sofia and Alex will own Call Her Daddy IP
• 7.5% royalty stream on merchandise
• 80% ownership in Call Her Daddy alcohol
The Dispute Between Alex and Sofia
• Sofia's BF is Peter Nelson, an HBO executive.
• He was openly shopping the show to other networks
• He openly hates Barstool Sports and sponsored a hit piece on them in June 2019
awfulannouncing.com/barstool/hbo-r…
• Sofia's BF is Peter Nelson, an HBO executive.
• He was openly shopping the show to other networks
• He openly hates Barstool Sports and sponsored a hit piece on them in June 2019
awfulannouncing.com/barstool/hbo-r…
Deal with Wondery
• Peter got them a deal with the podcast network Wondery
• They were going to get sued if they signed and were trying to come up with a loophole to escape the contract
• Alex decided she wanted to do a deal with Barstool and Sofia didn't want to join
• Peter got them a deal with the podcast network Wondery
• They were going to get sued if they signed and were trying to come up with a loophole to escape the contract
• Alex decided she wanted to do a deal with Barstool and Sofia didn't want to join
The New Deal with Barstool
• Alex would start her own show and get 75% while Barstool owned 25%
• Sofia was offered her own show with $500K guaranteed
• Instead, Sofia reneged and is now planning on suing Barstool and Alex
• Alex would start her own show and get 75% while Barstool owned 25%
• Sofia was offered her own show with $500K guaranteed
• Instead, Sofia reneged and is now planning on suing Barstool and Alex
@EKANardini Speaks
• On the @tokenCEO podcast, Erika talks about how important Barstool's role was in launching Call Her Daddy
• Barstool finds great talent and "pours gasoline on them to make their brand explode"
podcasts.apple.com/us/podcast/she…
• On the @tokenCEO podcast, Erika talks about how important Barstool's role was in launching Call Her Daddy
• Barstool finds great talent and "pours gasoline on them to make their brand explode"
podcasts.apple.com/us/podcast/she…
Why Is Peter Nelson Involved?
• Why is an HBO executive shopping around his GF's podcast instead of doing his job?
• Is he trying to become their manager or take a role in the show?
• Why is an HBO executive shopping around his GF's podcast instead of doing his job?
• Is he trying to become their manager or take a role in the show?
HBO's Role
• HBO is owned by AT&T and has a notoriously conservative brand
• HBO is shifting from linear to OTT
• This is embarrassing for HBO because it looks like their executive is dragging them into an unnecessary PR nightmare
• HBO is owned by AT&T and has a notoriously conservative brand
• HBO is shifting from linear to OTT
• This is embarrassing for HBO because it looks like their executive is dragging them into an unnecessary PR nightmare
What Are The Next Steps?
• Barstool wants to get a deal done, but it appears like Sofia doesn't and continues to move the goalposts
• It's unclear if Alex will do her own show on Barstool
• Barstool wants to get a deal done, but it appears like Sofia doesn't and continues to move the goalposts
• It's unclear if Alex will do her own show on Barstool
Why Did I Spend Two Hours Writing This?
• Call Her Daddy has revenue in the eight figures
• Podcasts are an integral part of most media businesses and this is one of the few times I've seen the inner-workings of a podcast business
• Call Her Daddy has revenue in the eight figures
• Podcasts are an integral part of most media businesses and this is one of the few times I've seen the inner-workings of a podcast business
@threadreaderapp
unroll
unroll
I posted an update on the saga which you can read here:
Newest update
