In a rewards scheme, customers get benefits after a certain number of purchases. While in a subscription model, customers get benefits only when they pay a membership fee.
2. Subscription products help in understanding the customers better by closely analysing their behaviour and habits.
It also helps in gaining predictable revenue.
3. Introduce subscription products only if you see they will remove existing barriers between the customer and your product.
4. Create a #FOMO by offering subscribers more than regular customers.
In @Zomato 's case, they offered 1+1 on drinks and 2+2 on food in restaurants for their members.
Founded by @kunalb11, CRED is a members-only credit card management and bill payments platform that rewards users every time they pay their credit card bills.