One of the biggest reasons creators struggle to grow their audience is because they're not doing enough.
Let's talk about that...
THREAD👇👇👇
Let's talk about that...
THREAD👇👇👇
1/ First, a few thoughts about why it's important to do a lot as a creator.
And when I say "do," what I mean is create things and publicly share them with the world.
And when I say "do," what I mean is create things and publicly share them with the world.
2/ You need reps to get better.
Your 10th screenplay will be better than your first.
If you play guitar every day, you'll be better than if you play once a week.
The more you use Twitter, the better you'll get at Twitter.
Improvement depends on doing.
And doing a lot.
Your 10th screenplay will be better than your first.
If you play guitar every day, you'll be better than if you play once a week.
The more you use Twitter, the better you'll get at Twitter.
Improvement depends on doing.
And doing a lot.
3/ You need data to iterate.
The more you "do," the more info you get about what resonates with an audience and what doesn't.
This data can inform future creations and speed up improvement.
The more you do, the more data you get, the more you learn what your audience wants.
The more you "do," the more info you get about what resonates with an audience and what doesn't.
This data can inform future creations and speed up improvement.
The more you do, the more data you get, the more you learn what your audience wants.
4/ You can't predict which creations will work.
You need swings of the bat.
The more shots you take, the greater your chance of success.
If you release one thing a month, you're only taking 12 shots a year.
Not enough.
You need swings of the bat.
The more shots you take, the greater your chance of success.
If you release one thing a month, you're only taking 12 shots a year.
Not enough.
5/ Assuming you buy into this concept that creators need to "do" a lot to grow their audience, it leads to an obvious question:
How do you know if you're not doing enough?
Well, here are a few signs to look for...
How do you know if you're not doing enough?
Well, here are a few signs to look for...
6/ If you're not getting better, you're not doing enough.
If your work isn't improving, you're not doing enough of it.
No matter what you create, you will improve if you create enough of it.
You may not become great, but you'll become better.
If your work isn't improving, you're not doing enough of it.
No matter what you create, you will improve if you create enough of it.
You may not become great, but you'll become better.
7/ If you're not doing it every day, you're not doing enough.
Audience growth is a DAILY activity.
You don't need to publish something to the world every day, but you need to work on your craft in some way every day.
Even if it's just learning and studying others.
Audience growth is a DAILY activity.
You don't need to publish something to the world every day, but you need to work on your craft in some way every day.
Even if it's just learning and studying others.
8/ If you don't have a consistent schedule, you're not doing enough.
Release a video every Monday.
Publish a newsletter every Thursday.
Build a habit.
Consistency is key to audience growth and if you can't hold yourself to a schedule, you're not doing enough.
Release a video every Monday.
Publish a newsletter every Thursday.
Build a habit.
Consistency is key to audience growth and if you can't hold yourself to a schedule, you're not doing enough.
9/ So what do you do if you now realize you're not doing enough?
Here's a few suggstions of how to do more...
Here's a few suggstions of how to do more...
10/ Measure output, not outcomes.
You can't control the growth of your audience, but you can control the volume of your output.
Commit to a daily blog post.
Or the release of a weekly song.
Judge yourself on what you make - not on what you get from what you make.
You can't control the growth of your audience, but you can control the volume of your output.
Commit to a daily blog post.
Or the release of a weekly song.
Judge yourself on what you make - not on what you get from what you make.
13/ Make a public promise.
When you decide to "do" more - tell people.
Announce you're going to blog every day, or release 10 weekly episodes of a podcast, or whatever.
Tell friends, family, followers, enemies.
Put a stake in the ground you have to live up to.
When you decide to "do" more - tell people.
Announce you're going to blog every day, or release 10 weekly episodes of a podcast, or whatever.
Tell friends, family, followers, enemies.
Put a stake in the ground you have to live up to.
