Analogy: COVID-19 was a sudden, sharp, unexpected force. As in physics, it didn't just change the speed at which things were going, it changed their direction.
Sharing economy? Done.
In-person events? Down.
Remote? Way up.
It's this directional shift that was most disorienting.
Sharing economy? Done.
In-person events? Down.
Remote? Way up.
It's this directional shift that was most disorienting.
However, while COVID-19 persists as a force, it feels like the *directional* change is slowing down. We're now in the trench warfare phase of the pandemic.
Even if there is a significant 2nd wave, or >10X as many cases worldwide, or more lockdowns, it's no longer as unexpected.
Even if there is a significant 2nd wave, or >10X as many cases worldwide, or more lockdowns, it's no longer as unexpected.
It's like the difference between 9/11 versus 7/7.
9/11 was shocking and strategically unexpected. Totally new threat, changed the direction of the West.
7/7 was shocking yet only *tactically* unexpected. People knew terrorist attacks might happen, just not when & where.
9/11 was shocking and strategically unexpected. Totally new threat, changed the direction of the West.
7/7 was shocking yet only *tactically* unexpected. People knew terrorist attacks might happen, just not when & where.
So over the last few months everyone has acquired a new vocabulary: R0, lockdown, PCR, antibody, quarantine, social distancing, contact tracing, etc.
More waves or lockdowns may well happen, but they're no longer as unprecedented. Direction is changing less.
For now, at least.
More waves or lockdowns may well happen, but they're no longer as unprecedented. Direction is changing less.
For now, at least.
