1.) It is adept in creating powerful sub-brands, each with it's own customer segment and internal culture.
To list a few brands
- Titan
- Sonata
- Fastrack
- Tanishq
- Xylys
(1/6)
3.) Very early they knew the power of diversifying into accessories. Higher LTV + more frequent engagement. Skinn & Titaneye+ are great examples within Titan itself. (2/6)
Walk into the Fastrack office & you would see a younger crowd, with a tech. startup vibe while the Titan office would be more seasoned operators, old school office... (3/6)
The great part of it was that both teams were very lean with almost 0 bureaucracy in decision making. A key asset that has allowed them to launch all brands (5/6)
In my view, it is an underrated part of the Tata group. Growth in post #COVID__19 will be interesting to track. (6/6)