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An Introduction To Broadcast Emails [5 Popular Types]

Broadcast emails = Manual, one-time emails you send to a group of subscribers in your contact list

You can send them once a year or multiple times a day

Common Mistakes:
√ Inconsistent
√ Infrequent
√ No strategy

Cont..
1. Weekly Newsletters

I think of newsletters like online magazines

My Sunday newsletter tends to go deep on one specific topic

e.g. Ascension ladders, choosing a niche, etc

@jamesclear has a great "round-up" style that touches on different ideas in a single email
2. Promotions

The main purpose of these emails is to SELL

This is what people usually think of when they hear about Daily Emails

You can promote the same offer all week, an affiliate offer, run a 24-hour flash sale, coaching spots, etc
3. Announcements

These emails are useful when you want to give readers a head's up

For example:

√ Events
√ Product updates
√ Teasing an upcoming offer

One thing @jackmurphylive does really well with his emails is he shares constant updates about his membership community
4. Content Drivers

One of the things content creators fuck up almost universally is distribution

Your content = digital ASSETS you can re-use, repurpose and share... FOREVER

Use your emails to share:

√ Podcast appearances
√ Guest posts
√ New and old blog posts, etc
5. Surveys

I love email + social media surveys and I use them often

Here are a few ways their helpful:

√ Segment your list

√ Test new product ideas

√ Find out what kinds of content your audience prefers
WRAPPING UP

Benefits of broadcast emails:

√ Build a relationship with your subscribers

√ Encourage two-way communication

√ Best broadcasts can be repurposed

If you'd like to hear more ways you can grow your business with email marketing...

⬇️

dennisdemori.com/newsletter/
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