Broadcast emails = Manual, one-time emails you send to a group of subscribers in your contact list
You can send them once a year or multiple times a day
Common Mistakes:
√ Inconsistent
√ Infrequent
√ No strategy
Cont..
I think of newsletters like online magazines
My Sunday newsletter tends to go deep on one specific topic
e.g. Ascension ladders, choosing a niche, etc
@jamesclear has a great "round-up" style that touches on different ideas in a single email
The main purpose of these emails is to SELL
This is what people usually think of when they hear about Daily Emails
You can promote the same offer all week, an affiliate offer, run a 24-hour flash sale, coaching spots, etc
These emails are useful when you want to give readers a head's up
For example:
√ Events
√ Product updates
√ Teasing an upcoming offer
One thing @jackmurphylive does really well with his emails is he shares constant updates about his membership community
Benefits of broadcast emails:
√ Build a relationship with your subscribers
√ Encourage two-way communication
√ Best broadcasts can be repurposed
If you'd like to hear more ways you can grow your business with email marketing...
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dennisdemori.com/newsletter/