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3 Underrated Email Sequences You Can Use In Your Business

1. Welcome
2. Evergreen
3. Win-back

#1 — Welcome
The first set of emails new subscribers get when they join your email list

Common Mistakes:
- Only one email
- Doesn't sell anything
- Doesn't tell your story
#2 — Evergreen
Use this to sell old products that were never sold again post-launch

Common Mistakes:
- Not pre-selling
- Not creating urgency
- Treating it like a boring product instead of something new and exciting
#3 — Win-back
aka Re-engagement

Your priority should be RETAINING past customers and clients — not chasing NEW business

Common Mistakes:
- Waiting too long to follow up
- Not offering an incentive to stay
- Treating them like non-buyers

So show your past customers some love
If you found value in this thread, hop on my email list

You'll also get Lesson #1 of my free email course delivered straight to ya inbox

simpleemailcopy.com
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Dennis Demori
@DennisDemori
Hard Truths Of Life

- Your desire to create won’t always be met with appreciation

- Your desire to produce won’t always be met with consumption

- Your desire to help won’t always be met with gratitude

- You desire to improve won’t always be met with support
- Your desire for power will be met with times of weakness

- Your desire for love won’t always be met with reciprocation

- Your desire for truth will often be met with lies

- Your desire for happiness will often be met with sadness
- Your desire for success will often be met with failure

- Your desire for courage will often be met with fear

- Your desire for ambition will often be met with resentment

- Your desire for abundance won’t be met without sacrifice
Read 3 tweets
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Dennis Demori
@DennisDemori
The Difference Between Working As An In-House vs Remote Copywriter

In-house Copywriters works in offices
Remote Copywriters work anywhere they want

In-house Copywriters tend to work at advertising agencies OR for companies that are heavily into direct response (DR) marketing
The copy you write at an agency is generally NOT direct response

It’s “brand” copywriting

Nobody at ad agencies calls it that, though

They just call it copywriting (CW)

I suspect most ad agency employees don’t even know what DR is
I worked at several agencies over 5 years and I remember hearing the words “Direct response” once

The kind of copywriting created at agencies is what you see on billboards, subway ads, magazines, TV commercials, etc and hear on radio commercials, etc

Here are some examples:
Read 15 tweets
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Dennis Demori
@DennisDemori
Are attention spans getting shorter?

Between texts, tweets + memes it might seem like it, but...

People still read 300-page books

People still watch 2-hour movies

People still listen to 3-hour Joe Rogan podcasts

Why?

Because people are HUNGRY for amazing, in-depth content
Social media has brought us together only to make us feel disconnected

People are craving real SUBSTANCE that goes beyond surface-level connections

That's why I decided to create an ongoing interview series with successful entrepreneurs
This is an opportunity for you to hear their stories...

Not only their highs, but their lows:

> Their fears
> Their failures
> Their regrets

And how they've survived and thrived when it could've been easier to throw in the towel
Read 6 tweets

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T. Greg Doucette
@greg_doucette
no u

Really too bad yesterday's ANN article totally debunked the "casting couch" rumors

Poor conVics are gonna take across-the-board Ls on everything 🙃

First loss was yesterday (denying one of their Motions to Strike), main hearing is tomorrow, ruling is on or before October 7

ConVics know the loss is coming so they're more mad than usual

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themuellerreport
@muellerreport19
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Jennifer Taub
@jentaub
🧵Thread

We Have Seen the Mueller Report –– And It’s Spectacular

1/
Special Counsel Robert Mueller is nearing the end of his 20-month probe into Russian interference in the 2016 U.S. presidential election. When the investigation closes he must provide the Attorney General with a confidential report explaining his prosecutorial decisions.

2/
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Read 120 tweets
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Karen Knight
@KKNTeachLearn
I am going to post links here to the most popular resources I have been asked for, because some people have said that they feel uncomfortable asking, but also because the number of requests is a bit much.
If there's something specific you'd like me to add, then let me know :)
Here is a link to my 'so you think you've finished display'. 17 cross curricular generic activities which you can put up as a display, print as extension cards, or insert slides into your powerpoints. drive.google.com/file/d/1aWu3un…
Here is the link to a range of different activities to promote speaking and listening in the classroom.

drive.google.com/file/d/1ajfbY-…
Read 34 tweets
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___________
@parking_seal
#Probablemente ([#EO]#probable🍀/[#EN]#Probably🏴󠁧󠁢󠁥󠁮󠁧󠁿)
Read 357 tweets

Trending hashtags

#KIDS4TRUMP #ConversationlaMarketing #HoesMad #DontBe #founder #EN #EO #SupriseEvidence #SEM #project #NewYorkValues #atALL #storytelling #Nostalgia #Army #Answer #startup #Trends #Can #coal #hillarysemail #Doesnt #hillaryemail #plain #politics
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