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I’m thinking Ford has probably produced the most quintessential COVID brand commercial, a prototype of the genre.
Somewhat hilarious, Ford doesn’t really sell “cars” anymore. It’s the first line of the spot. They sell trucks and crossovers. The car business is all but phased out. But Ford needs to use comfort words in these uncertain times.
Whereas the Ford COVID commercial is abstract and symbolic, this Tractor Supply Co commercial is the opposite. It literally depicts COVID curbside pickup commerce. It’s actually the ad for how you use your Ford truck in a pandemic.
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