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1. On Saturday, Facebook began running an ad from Georgia Congressional candidate that urged people to shoot "looting hoards" with AR15s

popular.info/p/facebook-run…
2. Facebook did not do anything about this ad until I emailed them about it yesterday.

A few hours later, the company removed it.

By that time, the ad had already been shown to 50,000 people in Georgia

popular.info/p/facebook-run…
3. "We removed this ad, which advocates the use of deadly weapons against a clearly defined group of people, for violating our policies against inciting violence," Facebook spokesman Andy Stone said.

But why was it allowed to run for more than 5 days?

popular.info/p/facebook-run…
4. The incident suggests Facebook doesn't care that much if politicians use the platform to disseminate violent content

Facebook had $4.9B in profit in the first three months of 2020

If it wanted to stop this kind of content, it could

popular.info/p/facebook-run…
5. How am I, a guy sitting on his couch with a laptop, able to identify this kind of content before Facebook?

I'm not sure.

But for more accountability journalism that holds powerful corporations accountable, check out my newsletter --> popular.info/subscribe
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Judd Legum
@JuddLegum
UPDATE: Facebook is currently showing these two ads, which encourage lethal violence against protesters, to tens of thousands of people

"Everybody looty until the roof starts to shooty"

popular.info/p/facebook-run… ImageImage
These ads are being run by two major Facebook pages with over 1 million followers each.

Collectively, the two t-shirt companies have spend millions on Facebook ads.
I'm going to ask Facebook if these ads violate their policies.

We'll see what they say.

But they've shown an inability to identify these ads themselves.

To stay updated, check out my newsletter, Popular Information --> popular.info/subscribe
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Judd Legum
@JuddLegum
UPDATE: On Wedneday, another Congressional candidate in Georgia, began running an Faceboook ad advocating violence

In the ad, Green cocks a semi-automatic rifle while she delivers a message to “ANTIFA terrorists”: “Stay the hell out of Northwest Georgia”

popular.info/p/facebook-run…
2. Like the ad from Paul Broun, Facebook did not do anything about this ad until I emailed them about it this afternoon.

A few hours later, the company removed it.

But, by then, it had already been shown 50,000 to 60,000 times to Georgia voters.

popular.info/p/facebook-run…
3. While Facebook removed the ad, they did not respond to my request for comment.

But they have a serious problem with politicians paying them money to distribute violent content.

I'll let you know if I hear back

popular.info/p/facebook-run…
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Judd Legum
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1. The internal revolt at Facebook is the result of its contradictory messages colliding

Facebook has pitched itself to employees as a progressive & inclusive company

Meanwhile, its public policy team is run by GOP operatives focused on placating Trump

popular.info/p/facebook-mut…
2. Ultimately, Zuckerberg is in control.

And he's sided with the GOP operatives over the vast majority of his employees

It's a massive gamble

Facebook's future depends on its ability to attract and retain talent

popular.info/p/facebook-mut…
3. Zuckerberg could just own up to what he's doing

Instead he told employees that "when the looting starts, the shooting starts" is not a dog whistle

The people who work there are smart and won't be fooled by this dissembling

popular.info/p/facebook-mut…
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