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Melissa Perri Profile picture
@lissijean
Jun 8, 2020 • 8 tweets • 3 min read • Read on X
Entering the VP of Product or Chief Product Officer role for the first time comes as a shock to many. So many things change:

/1 #prodmgmt
Instead of focusing tactically on products, you now have a strategic portfolio to manage

/2 #prodmgmt
Instead of working with development teams on a daily basis, you're now a member of the executive team

/3 #prodmgmt
Instead of gathering user metrics to tell your story, you need to use the financial metrics to communicate your #productstrategy to the board

/4 #prodmgmt
Instead of motivating a team to solve problems for a customer, you now have to set up an entire organization to effectively do the same

/5 #prodmgmt
These are difficult things to learn without the right mentorship or support.

That's why we're excited to launch our new program: cpoaccelerator.com.

/6 #prodmgmt
Designed specifically for new #prodmgmt leaders, we provide the training and mentorship needed to make the leap with a combination of education and networking with experienced CPOs and executives who have gone through the same challenges you are facing.

/7
We are accepting applications for our summer and fall cohorts. You can learn more and apply here:

cpoaccelerator.com

/end #Prodmgmt

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More from @lissijean

Melissa Perri Profile picture
Jun 26, 2023
There's been a lot of talk about #Airbnb "getting rid" of the #prodmgmt role. From what I can tell, they are morphing this into a more business related role, rather than purely tech. I don't think this is a bad thing. /1
PM has always firmly sat between business, tech, and the user/customer. In SAAS companies, the Product Management role has always been about figuring out how to grow the business by solving customer problems with the right software. /2
In other companies that are not software-native, you saw this being done by GMs of the business, but with the tools available to drive business at the time - sales, marketing, and human operations. /3
Read 9 tweets
Melissa Perri Profile picture
Nov 22, 2022
When building a product, remember not all of your users are experts in the domain, but that opens up a golden opportunity for you /1🧵
It’s important to gauge the level of competence in the domain with the users, especially if you’re an expert in the area /2
People buy products because it fulfills a job-to-be-done, but that doesn’t mean everyone knows *how* to do that job. /3
Read 7 tweets
Melissa Perri Profile picture
Oct 22, 2022
I find it funny how many people are asking me what the alternative to SAFe is, like there aren’t thousands of successful companies out there building products without it…
Those who are asking this don’t want to hear the truth, and the truth is context matters for what you implement for each company. So there’s no “one framework to rule them all”. It’s incredibly hard work to set this up in companies BUT there are principles which remain constant.
And that was the point of @cagan’s talk and what I talk about in the Build Trap, etc.

So no, I can’t give you a pretty little diagram where everyone has a box and it defines specifically what to do. I honestly wish I could!
Read 4 tweets
Melissa Perri Profile picture
Aug 18, 2022
Five things I wish I could go back and tell myself when I was starting in #prodmgmt 🧵/1
You don't have to come up with all the ideas. Ideas can come from anywhere. It's your job to make sure they are the right ideas for the business and the customer /2
Check your ego. While being confident when communicating is important as a Product Manager, you do not want to be perceived as an asshole. #prodmgmt is about influence, not authority. /3
Read 7 tweets
Melissa Perri Profile picture
Aug 8, 2022
First time Product Leader? Congrats! It's hard to make the leap, but once you're there, now you got to keep the position.

Here's the most common mistakes I see first time product leaders make so you can avoid them. /1 🧵

#prodmgmt
1. Focusing too much on processes and ignoring the roadmap.

While you have to implement the process and structure for the organization, remember you're also the person responsible for vision and direction. You need to balance working on both of these things.
2. Blaming others

"I can't do this because the CXO won't let me." You're now a leader, it's up to you to usher things through. You shouldn't be asking permission of the other leaders, you should be working with them.

No one is coming to save you. You got to take initiative.
Read 9 tweets
Melissa Perri Profile picture
May 12, 2022
Ah airport layovers, time for a thread that keeps coming up.

How do I convince my executives to change/ do things I’d like them to do as good #prodmgmt. Here’s my tips. 🧵 /1
The thing I see people do most often that doesn’t work is not taking the time to understand how other people are being judged for success and what matters to them.

You have to learn to put your proposal in terms that will help the other person. /2
For example, say you have a problem with the Head of Sales. How are they judged for success?

Bookings, new sales, new logos, revenue growth.

Their comp is tied to it. How do you think they feel when you say you need to deprioritize something that they *think* will make $$? /3
Read 10 tweets

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