1/ I've said this before: Trump's play - and likely what he wanted all along - is to draw his cult following and their unquenchable thirst for grievance into a news network that will give him constant adoration while also allowing him to continue the grift. 
2/ Some part of his lizard brain surely sees that reelection - while definitely still possible - is in jeopardy. As a narcissist, he needs an exit strategy, and OANN is the culmination of his ego-driven dreams. It gives him a platform to never admit defeat, and to stoke rage...
3/ ...among his most slavish supporters, squeezing them for donations to legal defense funds and various other shams. It also gives him and his Evil Addams Family offspring a tool to promote endless Trump-branded garbage.
4/ Hats and T-shirts, MAGA knick-knacks, "TRUMP WAS ROBBED" bumper stickers and, perhaps most important, Trump properties aimed at lower-income fans, "resorts" with a gold-plated veneer of fanciness covering up bedbugs and restaurants featuring decades-old Trump steaks.
5/ Trump can't be wrong. He can't lose. Latching on to OANN and riding endless waves of conspiracy theories gives him what he truly craves: The worship of rubes, and a chunk of their money. Bank on it. END
