Calls for "law and order" were often *part* of the Southern strategy -- but they weren't exactly one and the same.
nytimes.com/2020/06/09/us/…
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As Dov Grohsgal and I noted in @TheAtlantic, Nixon campaign strategist Kevin Phillips argued in the 1968 election that the key to realignment was "the law and order/Negro socioeconomic syndrome."
theatlantic.com/ideas/archive/…
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As I noted recently, the GOP made a move for conservative southern whites in the wake of the 1948 Dixiecrat rebellion, largely with a "states rights" framing.
This thread is the key here:
As @AngieMaxwell1 and @ShieldsTodd have argued, there was a "long southern strategy," which added anti-feminist and pro-religious right elements as well. global.oup.com/academic/produ…