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"How many people want what you're selling?"
"How much are they willing to pay?"
"What does it cost to serve them?"
"Do they want to buy it from you?"
"How often will they show up?"
"How can you reach them?"

Your success in business will be determined by these questions.
Everyone thinks that marketing is the hardest part of the equation.

But in reality, it's "How many people want what you're selling?" It's finding a market that has strong demand.
The best markets have a healthy amount of word-of-mouth: people naturally talk about certain products/services because there's strong inherent demand.

The reason people will share *your* product/service is they like the way *you* do it.
So much of business success happens when an entrepreneur stumbles on a market with a lot of demand.

"Instead of trying to create demand, they're managing the huge demand." – @sivers

The next key to success is how you respond to that demand: what you offer and how you offer it.
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