The only way for us to succeed was finding talent that the market was undervaluing.
At @MorningBrew, we looked for the most curious people we could possibly find.
Therefore we searched for ppl who had taught themselves something from scratch — People who had learned how to code on their own, or who had multiple self-taught skills, even if those skills were irrelevant to the job
They may spend a weekend on YouTube learning salesforce, or go the extra mile to ensure our newsletter looked perfect.
I call these people grinders. Every startup needs grinders to succeed