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1/ Running a small bootstrapped startup requires you to find arbitrage in hiring.

The only way for us to succeed was finding talent that the market was undervaluing.

At @MorningBrew, we looked for the most curious people we could possibly find.
2/We didn’t have the capital or prestige to hire “A players”

Therefore we searched for ppl who had taught themselves something from scratch — People who had learned how to code on their own, or who had multiple self-taught skills, even if those skills were irrelevant to the job
3/ this led to a small group of ppl who were willing to do whatever it took to succeed

They may spend a weekend on YouTube learning salesforce, or go the extra mile to ensure our newsletter looked perfect.

I call these people grinders. Every startup needs grinders to succeed
Who were your early grinders?

@Neal_Freyman and @bwschneider12 were 2 of ours.
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