☝️ Top of the Funnel (TOFU)
Where? Social media, Youtube, Podcast
Why? Catch (and retain) the attention of your target customer
How? Talk about what interests them, and help the solve their problems
Where? Mailing list (full stop)
Why? Get permission to continue communicating. Build trust and need.
How? Continue to add value on a regular basis: valuable emails, webinars, videos
Where? Product page, free demo, consultations.
Why? Making them to take a first step towards becoming a paying customer.
How? Offer a small "buy" with the least amount of risk (money-back guarantee, free trial, time-sensitive discount)
This is 🔑 to be able to scale. Most of these things can be automated.
When it is built, you only need to create content for the TOFU (yummm!) to add people to the funnel.
🛑 They don't have an efficient & automated sales funnel.
You're losing leads.
You are wasting time.
I've created a course to help you solve this! 🥳
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