I create, launch, and run newsletters for SaaS companies. Tweet non-hacky marketing tips for smart makers and founders.
💌 Newsletter Agency → https://t.co/CFVrovr37O
2 subscribers
Apr 3, 2023 • 15 tweets • 6 min read
I wanted to create a newsletter, unlike all others.
Before growing it to 30 000 subscribers.
And I think I succeeded... 1/ The Backstory
I've got a goal. I'm growing my newsletter to 30 000 subscribers before the end of 2023.
That's a 10x increase.
I've done it before.
But before actually starting this massive growth, I wanted to have one - extremely powerful - piece in place:
Mar 29, 2023 • 7 tweets • 3 min read
I'm a 10x better newsletter copywriter than ChatGPT.
But I use it to produce professional-grade newsletters 200% faster.
These ChatGPT prompts will help you write expert-level emails:
👇 1/ Ask for relevant scientific case studies
As a former journalist, I want to back what I say with facts
(99% of people on Twitter don't...).
Ask ChatGPT to suggest case-studies and scientific research relevant to what you are writing about.
Feb 28, 2023 • 8 tweets • 2 min read
Does your newsletter open rate suck?
Here's how to get it to 50+% - with 10 ways to make your emails easier to read.
1. Use content blocks. Just like newspapers have sections, divide your newsletter into News, Tools, People, etc.
2. Use less color. The eye is drawn to colors. Make it count by only using for the most important parts.
3. Add more blank space. Long texts are easier to read when you break them up. Put more space between paragraphs and even sentences.
Feb 16, 2023 • 11 tweets • 9 min read
I analyzed 100+ newsletters with 29 000 000+ subscribers.
Do you want to know the 8 things their sign-up pages have in common?
🧵👇
🔵 91% have “The Value” in the main header
You must convince the potential buyer that your product is worth paying for.
The best way to prove that is to show them how it will make their lives better - how it will add value to their lives.
☝️ Top of the Funnel (TOFU)
Where? Social media, Youtube, Podcast
Why? Catch (and retain) the attention of your target customer
How? Talk about what interests them, and help the solve their problems
[THREAD]
👉 Middle of the Funnel (MOFU)
Where? Mailing list (full stop)
Why? Get permission to continue communicating. Build trust and need.
How? Continue to add value on a regular basis: valuable emails, webinars, videos
...
Jun 9, 2020 • 5 tweets • 2 min read
A list of my free content for makers and startups
📺 How to Build a $2000/Month Mailing List
📒 Email Marketing for #Nocode Startups
📫 The Mailing List Bootcamp
and more...
The Twitter algorithm favors tweets that get a lot of interactions.
Here's how to craft tweets almost impossible NOT to reply to!
[Thread]
Don't be afraid to p*ss some people off; pick a side.
Tell people what you believe - and be open to hearing the opposing beliefs.
Twitter is a short-form platform and you have no time to be subtle.
May 16, 2020 • 5 tweets • 2 min read
How to create a $49 product in 24 hours:
🧙 Define your niche
💔 Find a specific* problem (examples 👇)
📺 Create a keynote presentation
🎥 Record a video of you + pres.
📄 Create a @gumroad page
📌 Share/pin on Twitter
The key is to choose a highly specific problem to solve.
It also means choosing a very defined niche.
🚫 Email marketing for startups.
✅ Creating the perfect welcome sequence with Mailchimp.