When it comes to Internet marketing, @JasonFried is the best in the game.
His product launch was a marketing masterclass.
1) First, they published a manifesto.
2) They gave influencers a sneak peek.
3) He explained the product on video.
4) Built hype with launch day press.
His product launch was a marketing masterclass.
1) First, they published a manifesto.
2) They gave influencers a sneak peek.
3) He explained the product on video.
4) Built hype with launch day press.
Here are more product launch tactics I've learned from @Basecamp.
∙ Drop hints about your product.
∙ Preview features before launch day.
∙ Collect emails by creating a waitlist.
∙ Give tastemakers an exclusive preview.
Build excitement by showing momentum during the launch.
∙ Drop hints about your product.
∙ Preview features before launch day.
∙ Collect emails by creating a waitlist.
∙ Give tastemakers an exclusive preview.
Build excitement by showing momentum during the launch.
Differentiation is free marketing.
@Basecamp's top marketing tip is an original product philosophy. First, they set the frame by explaining why email is awful. Then, they delivered a series of "surprising at first, but obvious in retrospect" features that people want to discuss.
@Basecamp's top marketing tip is an original product philosophy. First, they set the frame by explaining why email is awful. Then, they delivered a series of "surprising at first, but obvious in retrospect" features that people want to discuss.
