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1/ Let's cut thru the noise: the central issue in addressing Covid in US is figuring out how to engage communities who currently don't follow PH guidance especially around masks

Amid the overarching crisis this pandemic has created, we actually know how & have ways to stop Covid
2/ What we lack is a coherent national response & enough public buy-in for it to happen

We faced an analogous scenario with Ebola in West Africa. We overcame it by painstakingly engaging skeptical communities 1 by 1

We need to do the same now in the US

nejm.org/doi/full/10.10…
3/ Once you recognize that #TestTraceIsolate can scale only as far as testing can, the hurdles are not as much technical (though technical issues eg how to create better masks, persist) but are mainly those of trust & buy-in

How we solve these dictates what happens next
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