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Jun 2020 marks 10 yrs (to the mth) since a pitch deck with both @sanjaynath and @BKartRed’s names went out for the 1st time.

It was titled ProjectFaktory. We hadn’t concurred on a Fund Name as yet.

We pitched our fund idea to everyone we could

#10YearsOfBlume

1/n
We met through investing at @MumbaiAngels, were connected by other members in late 2009

I was brainstorming and pursuing the idea already with a group of like minded folks (brought together by Rajesh Jain, Netcore - diff chapter of the story, for later)

#10YearsOfBlume
2/n
The next 24 months would entail pitches to about 600 diff people and perhaps a 1000 meetings in total to raise a (now) paltry (and then, a princely sum of) INR 100cr (about 75 individual names)

#10YearsOfBlume

3/n
We always said what we believed then - raising such a brute force fund - in that era - 💯 % domestic capital, was a unique exercise in fund sales/mktg.

As we close in on the end of decade 1, we directly manage about 15x the AUM as we did back then.

#10YearsOfBlume

4/n
When we host our next #BlumeDay around March 2021, it will mark the 10th year of the Blume’s Fund franchise

We hope to share the anniv with many of you and many accompanying milestones, vanquishing the tough year that is 2020.

#10YearsOfBlume

5/n
Our first close of 21cr in Feb 2011 was followed by a flurry of investments that set the pace for a 3.5 year frenzy of Fund I activity.

@sanjaynath @BlumeVentures
@AshishFafadia

#10YearsOfBlume

6/n
I recently browsed my old mail acct for traces of memory from that era and it was flashback haven - names we’d pitched and forgotten, mails with all the initial debates and feedback, the backstories of building what would become decade 1 of many to come for @BlumeVentures

7/n
At doorstep of the full decade.....Added many partners - Team, LPs, Entrepreneurs, VCs and a wide ecosystem ...a lot of whom are great friends, shaping an exciting venture ecosystem together

@AshishFafadia @sanjaynath @sajithpai @arpiit @BlumeVentures

#10YearsOfBlume

8/8
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