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I think a fundamental difference between my approach to product design through user involvement differs from Jobs to be Done is that JTBD wants the product to do the job and I recognize that the user's goal won't be accomplished without a teamwork between the user and the product
It's like the difference between going to the store to buy a coffee machine vs. hiring a trainer to get more fit. With the trainer, there's an expectation that you need to do the work to get fit, but the trainer is going to facilitate you in doing so
Thinking about things in terms of this partnership between the user and the app means we have to give the user more agency. Products are fundamentally voluntary, and the app can only do so much to make itself valuable. Value is created through teamwork.roamresearch.com/#/app/Rob-Hais…
This becomes especially salient with horizontal products due to the vast variety of goals that the user might want to accomplish.
I'm still a bit skeptical of Hey.com. I think some of the limits of JTBD are starting to show for horizontal products. There's too much variance in use cases to design too heavily around specific workflows and take away user agency.
For more on my perspectives on designing for user involvement, start on this page and click whatever links you want: roamresearch.com/#/app/Rob-Hais…
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