It took Airbnb 12 years to build their business. It took the pandemic 6 months to bring it to its knees.
But it wasn't always like this...
In 2008, Airbnb co-founders Joe Gebbia and Brian Chesky were at the end of a 'Visa round'.
They had maxed out a bunch of credit cards while attempting to get their startup off the ground. And they weren't making enough revenue to pay off their debt.
It was time for unconventional solutions. The U.S. presidential election was underway, and while discussing how to make breakfast a part of the Airbnb guest experience, they had the quirky idea of selling politically-themed cereals.
They hired an artist to make 500 boxes of Obama O's and Cap'n McCain's, and sold them at $40 a pop. The Obama O's sold out instantly & they used the money to buy more time.
Soon they were applying to the famed startup accelerator, Y-Combinator (YC).
Unfortunately, Paul Graham, the co-founder was unimpressed with the idea of letting strangers sleep at other strangers' homes and the interview did not go well. Nonetheless, they offered Graham a box of Obama Os and parted ways.
And then out of the blue, they receive a call to join YC. It wasn't because Graham suddenly liked their business idea. It's just that the story of how they funded their startup by selling cereal boxes convinced him of the founders' grit, hustle, and ability to make things work.
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Here's a simple checklist on selecting the best health #insurance for you & your loved ones.
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1.) Don’t split the Bill:
- Insurers might nudge you to consider a co-payment clause, in which case, you’ll be forced to foot a part of the bill each time you make a claim.
- This might not be the best option unless you have no choice, or are purchasing for elderly citizens.
2.) Restrictions on room & room rent:
- Some insurers will have a limit on room rent. And if you breach this limit, they’ll make you pay extra for every little service rendered in the room.
- Opt for a policy that doesn’t have too many restrictions on this front.
Insurance is not something we immediately associate with #Tesla.
And yet, during an October 2020 earnings call, Musk said auto insurance could someday account for 30-40% of Tesla’s business!!
Will Tesla's insurance business blow up?🧵(1/n)
The auto insurance industry is worth a whopping $288.4B and has had average growth rates of 2.7% p.a. the last five years.
Tesla entered the insurance business back in 2019 and currently offers coverage to Tesla owners in 3 states, namely- California, Texas, and Illinois.
It’s no secret that Tesla EVs are not the most pocket-friendly. And a 2018 USA Today survey revealed they’re quite expensive to insure as well, with Model S being the costliest.
Picture your body wash bottle. (Seriously, do it.)
Now imagine this bottle, but in different body shapes of women.
Sounds absurd, right? Well, Dove did it.
This is the story of Dove's disastrous marketing campaign.👇
In 2004, Dove launched its “Real Beauty” campaign- an emotional marketing play promoting self-love and celebrating “real” women. It was super successful, increasing Dove’s sales by multiples.
To promote the same, Dove rolled out “Real Beauty” bottles in 2017.
These were limited-edition body washes designed to mimic 7 different body types of women. Tall, short, curvy, hourglass- you name it, you got it.
Are you the reckless shopper, fretting over your credit card bills every month?
Or the obsessive saver diligently keeping track of every dime?
Well, psychologists say there are 5 personality types, finance-wise, that you may fall into.
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👉The Hoarder
This is the kind of person who would hoard cash - piles of it. And we don’t just mean currency notes - saving deposits too. Hoarders want to completely do away with risk, heck, this bunch won’t even invest money.
👉The Splurger
Remember that aunt who brings you the most expensive gift every birthday? She’s a splurger.
This person would max out their budget on birthdays & festivals, getting everyone the fanciest gifts- good for the receiving party, but not for the splurger’s ATM card.
iPhone 8 was followed by iPhone X. Windows 8.1 was followed by Windows 10.
Ever wondered why we never got the nines?
Here's why 👇 (1/n)
No, it’s not because 7 ate(8) 9.
You see, the iPhone X debuted in 2017, which also marked the tenth anniversary of the iPhone. Launching iPhone 9 when celebrating a decade would have been awkward, eh?
Introducing features like FaceID and bezel-less display, the iPhone X was also a huge leap in terms of hardware and design. The number 10 was meant to signify these great changes.
How Pepsi's marketing campaign turned into a deadly catastrophe.
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In the Philippines, to be “349ed” means to be duped— all thanks to Pepsi.
Why?
Back in 1992, in a bid to beat Coca-Cola, Pepsi rolled out the Number Fever campaign in the Philippines.
It was a simple lottery play—buy Pepsi, collect bottle caps carrying 3-digit numbers, watch the daily announcement of winning numbers, and collect your prizes.