Thread by @blackhatwizardd

Personalizing the first line of every cold email will 10x replies.

But what's a good first line look like?

And what's a bad one look like?

Here's how to personalize correctly.

THREAD

Start with their LinkedIn bio.

Here's an agency owner.

"Hey Chris, love your book! There's some awesome ideas in there."

"Hey Chris, loved your last podcast episode!"

Nothing in their LinkedIn bio?

Go to their LinkedIn Activity.

"Hey Chris, love the new agency brochure you made!"

"Hey Chris, love that article you shared on LinkedIn about email strategy!"

Is their LinkedIn completely blank?

Go to their website testimonials/case studies.

"Hey Chris, awesome testimonials from Al Rise and Clint Dockery! You guys do great work."

Do they not have testimonials or case studies?

Go to their blog.

"Hey Chris, love that blog post you wrote about staying connected with a remote team!"

Do they not have a blog?

Go to their About page.

"Hey Chris, very impressive that you worked at marketing firms in the UK and South Africa!"

Do they not have an About page?

Go to their Instagram.

"Hey Chris, loved the Tips story highlight on your Instagram, especially the one about improving you visuals!"

How do you know if your first line is good?

> It doesn't sound weird if you say it out loud.
> You couldn't send it to anybody else besides that person
> It's about something specific. Not "love all the work you're doing!"

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