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Cold to Warm Email Campaign Results + Breakdown.

I just finished emailing 7,466 of my LinkedIn connections.

If I had to guess the breakdown: 1/3 of these people know me personally, 1/3 of these people know of me, 1/3 of these people likely don't know me at all.

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Results:

- 43.20% open rate (3,225 opens)

- 2.40% CTR (177 clicks)

- 45 replies

I truthfully didn't do much testing/optimizing here since this wasn't really a big focus for me.

Tools Used:
- LinkedIn (exported connections emails)
- Gsuite
- Gmass
- SendGrid SMTP

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Setup Explained:

My cold email stack is always Gsuite Email + Gmass + SendGrid SMTP.

This allows me to plug & play. Typically the hardest part about cold email is inboxing at scale.

By me leveraging an infrastructure I've used in the past that has a strong sender

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reputation, it allows me to start sending more emails per day than you could if you were starting from scratch. It also helps me ensure I hit the inbox vs. promotions or spam.

Subject line + email copy from this campaign can be found here: chasedimond.com/email-to-my-li…
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More from @ecomchasedimond see all

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Chase Dimond
@ecomchasedimond
[Reflecting]

Over the years across many failed and successful businesses, I’ve had over a dozen business partners.

Ironically enough, a few of them have hit me up over the past few months anytime I post a job opening. These were guys I used to look up to, that now want to work
for me. I’m sure you’re wondering what happened or why this is the case.

“Hustle beats talent when talent doesn’t hustle!”

Whenever things with previous businesses weren’t perfect, many partners bailed. They just kept building new things and kept bailing once things didn’t work
out exactly when planned. They expected everything to be easy and stopped grinding.

For many of these guys, they made it in their heads, before they actually made it in real life. This is a massive problem and it’s something I’ve fallen culprit to in the past. That just the
Read 6 tweets
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Chase Dimond
@ecomchasedimond
[THIS IS BIG]

I'm going to share w/you 9 different types of campaigns we send for our clients.

Most are only familiar w/a few of these buckets (holidays, special offers, etc)

Over the next 9 days, I'll be adding to this thread. 1 campaign example per day.

I hope this helps!
1. New Product Launch Email

@brooklinen does a great job w/this email below promoting their new towel colors.

The email is super clean & simple. The header photo is actually a GIF that I posted in the comment below.

This is a great format to emulate for your next new product.
Displaying the GIF that is in the email above.

Tomorrow I'll be sharing the 2nd campaign bucket we send for clients.
Read 19 tweets

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