This week's @SwipeFilesco teardown shows how to stand out in a largely commoditized field.
It's a great example of how to use subtle humor, specific offerings, and low-commitment CTAs.
👇
It's a great example of how to use subtle humor, specific offerings, and low-commitment CTAs.
👇
Polymath is a marketing agency that focuses on SEO, building microsites and custom tools, and more technical consulting.
So how do you differentiate and stand out?
@punchlinecopy wrote this page and I just couldn't help but feature it!
So how do you differentiate and stand out?
@punchlinecopy wrote this page and I just couldn't help but feature it!
No-B.S. is a style — there are a million and one marketing agencies, so what sets them apart?
Well, they do SEO & technical consulting in a No-B.S. way.
(marketing agencies tend to get a bad rap sometimes...)
Well, they do SEO & technical consulting in a No-B.S. way.
(marketing agencies tend to get a bad rap sometimes...)
Showing these three options above the fold gets straight to what the visitor is wondering: "How can you help me?"
This allows visitors to start learning more about what they're interested in and dig into the details for each.
This allows visitors to start learning more about what they're interested in and dig into the details for each.
LOVE this headline.
It implies that Polymath has the tools, expertise, and know-how to understand the visitors' business and then challenges them with a question that gets to the heart of their services.
It implies that Polymath has the tools, expertise, and know-how to understand the visitors' business and then challenges them with a question that gets to the heart of their services.
Lianna injects some humor to hook visitors into the start of the pitch.
You'll notice that dogs are a recurring theme — something that's near and dear to the founders.
I love that they use it as a way to help visitors understand what they do and introduce their services.
You'll notice that dogs are a recurring theme — something that's near and dear to the founders.
I love that they use it as a way to help visitors understand what they do and introduce their services.
There's also an easter egg with some blacked-out text that's sure to get a giggle.
Again, using humor to loop someone in and build interest in the service offering.
Again, using humor to loop someone in and build interest in the service offering.
Polymath doesn't wait to introduce who's behind the brand with the about page.
Instead, they introduce themselves in a human and friendly way.
I'd also like to recognize Lianna for creating The Most Interesting About Page CTA™️
Instead, they introduce themselves in a human and friendly way.
I'd also like to recognize Lianna for creating The Most Interesting About Page CTA™️
The page wraps up with a low-commitment CTA to get a free site audit.
It's hard to refuse free labor and is a great way to get the conversation started.
It's hard to refuse free labor and is a great way to get the conversation started.
Thanks again to @punchlinecopy 🙌
If you're sick of pitching into the drone of boring website copy, consider giving her a call.
If you're sick of pitching into the drone of boring website copy, consider giving her a call.
And as always, if you want to unlock the full library of teardowns (+ everything to come in the future!), consider a Swipe Files membership 😁
See what else is waiting for you here 👇
swipefiles.co/files
See what else is waiting for you here 👇
swipefiles.co/files
