Thread by @coreyhainesco

Okay wow so a lot of opinions here.

We'll be starting by simply pushing in UTM parameters into Baremetrics to get last-touch, and then experimenting with @bento to help track conversions from paid ad spend and get some semblance of multi-touch.

Learned a few things from this 👇

https://twitter.com/coreyhainesco/status/1225966194869428225

There's a lot of jargon in the analytics/attribution space.

TBH I don't understand what half the comments are.

Same goes for most of the landing pages of companies recommended.

"You do what? For who? How does it work?" 🧐

Seems like a lot of the current tech is either (1) stupid expensive, or (2) overkill.

Only a few with pricing pages. Fewer with pricing friendly to startups and "small businesses."

Even fewer actually explained what they do and how they do it.

The "job" of attribution software is simple:

*When* I acquire new customers, *I want to* be able to see our first known impression, where they converted, how long we've had touchpoints, and which channels we can attribute some sort of influence to, *so that* I can prove ROI.

It's really not that complicated, but the process is.

You'd think with the SaaSification of everything that there would be an easier turnkey solution to this.

Excited to see how our mix of @bento, @googleanalytics, and @Baremetrics works for us in the near future.