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Some folks have asked me for a quick intro to the ideas in #Loonshots (amzn.to/2VIn6is). So below: thread with quick reads + videos 🙂

#1 First chapter: probably the best intro -- made it free here bahcall.com/loonshots-blog
#2 The Five Laws of Loonshots

bahcall.com/five-laws-of-l…
#3 Interview w Tim Ferriss @tferriss - On hypnosis, conquering insomnia, incentives + more

#4 Loonshots in 90 seconds

#5 Why structure eats culture for lunch

bahcall.com/why-structure-…
#6 SXSW: artists, soldiers, loonshots, + why the world speaks English

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Safi Bahcall
@SafiBahcall
New #DailyLoonshot - thread: S-type, P-type, and the story of the @BurgerKing "Whopper Detour" 👇
/1
A P-type #loonshot is a crazy product or technology no one thinks will work (transistor, digital camera, etc.)

S-type is a crazy strategy no one thinks will work. E.g. opening a retail store far from big cities, where there's no foot traffic (Walmart). /2
It matters because like batters in baseball, leaders and innovators tend to favor one over the other. And just like in baseball, we can become so much more powerful if we learn how to switch hit. /3
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Safi Bahcall
@SafiBahcall
What?!
1- @Theteamatx has midwifed Waymo, Verily, Wing, Chronicle, Smart Glasses (early flop as consumer; used widely in other apps) and many v promising projects now in development (e.g. robotics, energy, food) /1
2- Timeline to measure success for many of these projects is years out, so how would one judge failure now?? (3 years after invention of the transistor there were no applications and no revenue - so was the transistor a "failure" at that point?) /2
3- It's returned many times its invested capital and had many terrific indirect spillover benefits for the mother ship (separate but v important story) /3
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