A P-type #loonshot is a crazy product or technology no one thinks will work (transistor, digital camera, etc.)
S-type is a crazy strategy no one thinks will work. E.g. opening a retail store far from big cities, where there's no foot traffic (Walmart). /2
S-type is a crazy strategy no one thinks will work. E.g. opening a retail store far from big cities, where there's no foot traffic (Walmart). /2
It matters because like batters in baseball, leaders and innovators tend to favor one over the other. And just like in baseball, we can become so much more powerful if we learn how to switch hit. /3
Last month I opened @Amplitude_HQ event in SF. Marcel @mpascoa and Elie Javice from @BurgerKing came on stage after me.
Brilliant example! Their crazy idea: Download the BK app, open it when you are *at a McDonald's* + you will get a coupon to buy a Whopper for 1 penny. /4
Brilliant example! Their crazy idea: Download the BK app, open it when you are *at a McDonald's* + you will get a coupon to buy a Whopper for 1 penny. /4
The @BurgerKing app shot up to #1 in Apple and Google Play stores. The campaign got 3 Billion impressions. BK saw the biggest increase in store visits in five years. Mobile sales increased 3x and stayed way up ever since. /5
Their words: “This is the story of a crazy idea that delivered real business results. Scratch that — insane business results.”
#DailyLoonshot #innovation
Watch 👇 /end
#DailyLoonshot #innovation
Watch 👇 /end
For the full details see nice article by @fer_machado123 here linkedin.com/pulse/where-de…
And for what's a #loonshot and why should I care, see:
bahcall.com/excerpt-intro
And for what's a #loonshot and why should I care, see:
bahcall.com/excerpt-intro
