This is a ‘bigger-bang’ reform than acknowledged. Most believe Ag reforms are dependent on the states & the APMC. But the govt. has used the fact that distribution is on the concurrent list to allow farmers direct access to customers.(1/3) outlookindia.com/newsscroll/big…
The Farm supply chain can now be disintermediated. The size of the total Farm pie may not expand rapidly-that’s the nature of the sector-but a larger SHARE of the pie can now go to farmers. Why didn’t it happen earlier? Probably due to the political clout of intermediaries. (2/3)
Finding a direct route to customers is also easier thanks to the web & digitisation, creating an alternative to ‘Adatiyas.’ At @MahindraRise we believe this will make the Indian Farm sector significantly more dynamic & innovative & a major growth opportunity for investors (3/3)
