🔊 Social-viral content (thought leadership)
🌲 Evergreen content
⛓ Linkbuilding content
🔎 Case studies and product content
yesoptimist.com/saas-content-m…
1️⃣ Drive product sign-ups and trials
2️⃣ Everything else -traffic, brand awareness
HelloSign is no different.
The framework that we developed integrates key insights about how buyers interact with SaaS businesses and which strategies are most effective for driving actual conversions.
This allows us to accomplish a # of things:
1️⃣ Expand search/social footprint
2️⃣ Build brand awareness
3️⃣ Drive retargeting and email marketing
TOFU starts when a buyer seeks a solution to a problem.
For HelloSign, the pain point that the user is looking to solve that could lead to a product conversion.
Content that lands in the MOFU indicate that a prospect is now solution-aware and looking for information about a certain product category or key features.
To win at #contentmarketing, you need:
➡️ More than a single move in your arsenal.
➡️ More than good content.
➡️ More than luck.
You need a strategy.
yesoptimist.com/saas-content-m…