Ray Wert Profile picture
Jul 7, 2020 7 tweets 3 min read Read on X
I just received this mailer for a candidate running for Oakland County Circuit Judge. It’s terribly designed. A quick thread to show why. 1/6 ImageImage
Let’s start with the concept of trying to get voters to think about a “four letter word” when they think of judges. This feels out of touch with the vast majority of people who rate judges higher on trust than most professions, and significantly more than lawyers. 2/6 Image
But why would you start a conversation with voters by trying to connect the negative phrase “four letter word” as a descriptor for yourself in relation to the position you’re seeking? 3/6 Image
Also, redheads might be “so hot right now” but the expression of the actor in the stock image for “thoughtful young woman doing a crossword puzzle in a newspaper looking off to the side” isn’t pensive, it’s demonic. She looks like a serial killer plotting her next move. 4/6 Image
It isn’t until I flip the mailer over that I finally think I understand where the candidate is going with the whole “four letter word” thing. Is it because @ClarenceMDass has “ass” in his name? If it is, it’s barely punny, and certainly not funny. 5/6 Image
Most importantly, has anyone told the candidate that “Ass” is three letters, not four? But, it absolutely is a great description of what this mailer makes its designer look like. 6/6 #badvertising Image
One additional item I missed: https://t.co/z0SMvDEqRo

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More from @raywert

Nov 18, 2020
Watch @NedStaebler completely destroy Monica Palmer and William Hartmann — the two Republican members of the Wayne County Board of Canvassers — over their racist and partisan refusal to certify the election.
Sorry for not tagging @HartmannDude in this.
Read 4 tweets
Nov 3, 2020
MI @SenStabenow, with hundreds here at a rally in Southfield, MI ahead of the final canvass shift: “We’re going to remove him [Trump] from the White House even if we have to use a wheelbarrow!” #Election2020
And now we’re hearing from @GaryPeters, who’s fired up and laser-focused on the closing argument — health care and COVID. #Election2020
OMG, @KamalaHarris is here!!!1! In Southfield, MI! #Elections2020 #VOTE
Read 4 tweets
Sep 22, 2020
An open thread to @chuckschumer on the Senate Dems Supreme Court strategy:

1/15
With Romney’s support, we now know Trump will nominate and we know McConnell will hold a vote on the nominee. The only question really is — do they vote for the nominee before the election or after?

2/15
The answer? It doesn’t matter. There’s no functional difference to whether the vote passes.

3/15
Read 15 tweets
May 17, 2020
Nobody is downplaying the economic distress. But it’s unbelievably dangerous for the @MISenate GOP to misstate the @WellBeingTrust study just to try and score cheap political points against @GovWhitmer and my wife. 1/5
The study doesn’t say opening saves 75,000 lives. It modeled an additional 28,000 “deaths of despair” even with a rapid recovery and another 47,000 “deaths of despair” with a “very slow recovery.” Add those together and you get 75,000. 2/5
Also keep in mind that’s total over nine years. For comparison purposes, we’ve lost 90,000 people over just nine weeks. 3/5
Read 5 tweets
May 15, 2020
The easiest way to reward journalists for a good story is to become a paying subscriber of their media outlet and other media outlets.
Here are some good ones we subscribe to with reporters here in Metro Detroit and links so you can subscribe too!
The @freep for @nancykaffer and @paulegan4 and @matthewsdolan and Jewel Gopwani (who doesn’t do Twitter!) and many others: offers.freep.com/specialoffer/m…
Read 8 tweets
Mar 31, 2020
Volunteering this morning at the city of Detroit’s first drive-through coronavirus testing site at the @JDFieldhouse. Image
Find other volunteer opportunities at the website set up by @GovWhitmer and @MichiganHHS here: michigan.gov/fightcovid19
Before your coronavirus test center volunteer shift, your temperature is checked at a tent as soon as you drive on to the Michigan State Fairgrounds. It’s taken with a newly-covered under-tongue thermometer. If it’s normal, they give you a blue dot and you proceed inside. 3/ Image
Read 7 tweets

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