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Hand sanitizer, the new magic potion for FMCG biggies ,courtesy #Covid19
Hand sanitizer sales touched 43 crores March,20 compared to 18 cr last year
Hand sanitizer market expected to grow at annual rate of 10 to 15 % over next 5 years
Effective 99.9% against #coronavirus
Players like ITC,Marico,Dabur,HUL,Himalaya,Diageo,Pernod,JSW,Asian paints expanded existing lines or launched hand sanitizer products
Market share of top 3 players Dettol,Himalaya & lifebouy fell from 85% in Feb to 39 % in March as new players grabbed market share
@ITCCorpCom
According to Grandview research global hand sanitizer market valued at $2.7 bn in 2019 to grow at CAGR of 22.6% from 2020 to 27
Gel based dominated market in 2019x49% market share,thin watery spread easily on skin
Foam based to dominate going fwd ,CAGR 23.1% FY 20-27,longer efft
Hand sanitizer advantage over soaps ,used without water,convenient packaging such as sachets,mini bottles,carried easily
Supermarkets account for 39% sales,online sales to grow at cagr of 23.2% fy 20 to 27

Market size
2020 - $3.3bn
2027 - $13.7bn
Cagr of 22.6 acc to grandview
Technavio expects hand sanitizer market in India to grow by $405 million 2020-24
Highly fragmented market,to consolidate as bigger players gain share,establish supply chains

Nielsen data,growth Fmcg categories, most prominent hand sanitizer 11% in Nov19 to Jan 20 to 53% Feb20
Europe hand sanitizer market expected to grow from $641 million in 2018 to $9413 million in 2027 at CAGR of 38.4%

North America market to grow from $815 million in 2018 to $12433 million in 2027 at CAGR of 39%
@HUL_News @ITCCorpCom
Nielsen data sales of hygiene products increased by 199% for handwash,1228% for hand sanitizer & 69% for floor cleaner compared to last year
ITC acquired Savlon from J&J in 2015,expanded the brand into handwash,soap,sanitizer launched 2 new products recently
@ITCCorpCom @dmuthuk
Asian paints has introduced its hand sanitizer Viroprotek ,JSW introduced Securall
United spirits,Smirnoff,Pernod too forayed into hand sanitizer
Market has more than 100 players now
@asianpaints @TheJSWGroup @DiageoGB @Pernod_Ricard

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