Insults for both sides aside, it nails the key question: do you have sincerity? Or only irony?
fredrikdeboer.com/2020/07/10/the…
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But we sincerely believe. And sacrifice for that belief.
By contrast, irony is safe. It's condescension, sarcasm, mockery. It is often implicitly conservative, in this case technologically conservative. It affirms the status quo.
Another subtext: tech people want media to share our values while media people want tech people to share our resources. There may be a win/win in there somewhere. One idea: