Why audiences, not legislators or govt regulations, should decide the fate of media: a thread--
2004. ABS-CBN 2 lost viewers to GMA7 in Mega Manila primetime ratings.
Various reasons. Some no longer liked the news. Others found telefantasyas & a local reality challenge better.
2004. ABS-CBN 2 lost viewers to GMA7 in Mega Manila primetime ratings.
Various reasons. Some no longer liked the news. Others found telefantasyas & a local reality challenge better.
Elsewhere, the TV signal was just bad. And any counterprogramming just seemed like poor knockoffs.
ABS-CBN had to admit loss & take stock of how it did things. Programmers returned to their strength, drama; journalists, relating to their audience & telling stories better.
ABS-CBN had to admit loss & take stock of how it did things. Programmers returned to their strength, drama; journalists, relating to their audience & telling stories better.
It held on to formats that stuck, like a kiddie gag show & a weekly comics adaptation.
It localized foreign reality shows, esp. one set in a compound the nation learned to call "Ang Bahay ni Kuya".
It invested in digital TV, which would level the field in signal access.
It localized foreign reality shows, esp. one set in a compound the nation learned to call "Ang Bahay ni Kuya".
It invested in digital TV, which would level the field in signal access.
More so, the network relearned its core values thru the story of its Kapitan, Geny Lopez.
It took at least 5 years of show after show & yes, even tragedy & controversy, to regain those lost viewers.
By 2009, "Bro, Ikaw ang Star ng Pasko" was the Christmas anthem of the country.
It took at least 5 years of show after show & yes, even tragedy & controversy, to regain those lost viewers.
By 2009, "Bro, Ikaw ang Star ng Pasko" was the Christmas anthem of the country.
2015. ABS-CBN's promising noontime transfer, It's Showtime, was in dire straits.
A budding TV-window romance pulled regulars to variety stalwart Eat Bulaga. KalyeSerye & AlDub was talk of the town, offline & online.
Again, putting up its own reality lovefest did not help.
A budding TV-window romance pulled regulars to variety stalwart Eat Bulaga. KalyeSerye & AlDub was talk of the town, offline & online.
Again, putting up its own reality lovefest did not help.
3 big teen loveteams didn't either.
A different format, revived from the network's archives, did the trick.
"Tawag ng Tanghalan" stabilized Showtime & also helped the "Kapamilya Gold" block.
Who knew 5 years later, Showtime would be ABS-CBN's longest-running noontime show?
A different format, revived from the network's archives, did the trick.
"Tawag ng Tanghalan" stabilized Showtime & also helped the "Kapamilya Gold" block.
Who knew 5 years later, Showtime would be ABS-CBN's longest-running noontime show?
1996. A Mexican telenovela aired on RPN 9 became the unlikely challenger of decade-long king TV Patrol. By then the newscast's predictable hour-long format made it easy for viewers to switch to the faster-paced story of Marimar.
Ch. 2 decided to cut Patrol to 30 minutes.
Ch. 2 decided to cut Patrol to 30 minutes.
Afternoon drama Mara Clara was moved to the slot after to take Marimar head on.
Thus began the reign of teleseryes on primetime.
But that shift also saved Patrol (& cemented Noli de Castro as a solo anchor).
By 2001, Patrol was still alive & returned to its hour-long length.
Thus began the reign of teleseryes on primetime.
But that shift also saved Patrol (& cemented Noli de Castro as a solo anchor).
By 2001, Patrol was still alive & returned to its hour-long length.
Audiences dictate content more than they are given credit for. Given choices, they will watch what they want to watch. No one should decide that for them.
If they don't like it or lose trust, they will move. And networks will & do adjust.
Plus, that trust isn't earned quickly.
If they don't like it or lose trust, they will move. And networks will & do adjust.
Plus, that trust isn't earned quickly.
Killing ABS-CBN on free TV is a disservice to the Filipino media audience & an insult to their freedom to choose.
And they will remember.
(Another takeaway from the history lesson though: ABS-CBN always, always bounces back with its audience)
#IbalikAngABSCBN
And they will remember.
(Another takeaway from the history lesson though: ABS-CBN always, always bounces back with its audience)
#IbalikAngABSCBN
@threadreaderapp unroll pls
Added some other thoughts in this blog version of the thread:
