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⭐️ BISCUITS - MARKET SHARE

MANUFACTURERS:

🔸 Parle: 33%
🔸 Britannia: 28%
🔸 ITC: 8%
🔸 Others: 31%

BISCUIT CATEGORIES:

🔹 Glucose: 44%
🔹 Marie: 13%
🔹 Cream: 10%
🔹 Crackers: 13%
🔹 Milk: 12%
🔹 Others: 8%

Top 3 companies own 70% of the biscuits market in India.

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🔸 OTHER PLAYERS:
Kwality, Priya, Surya Foods, Anmol, Nestle, Kellogg’s, Dukes, Cremica.

🔸 MARKET SIZE:
$7.25 billion (₹55,000 crore) by 2022 @ 12% CAGR.

🔸 States with highest biscuits consumption:
Maharashtra, West Bengal, Andhra Pradesh, Karnataka, and Uttar Pradesh

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🔸 GLOBAL RANKING:
India is the world's 3rd largest biscuit producer after US and China.

🔸 SEGMENT SIZE:
Biscuits contribute to 72% of the sales in the bakery market segment.

🔸 CONSUMER FACTORS:
Changing lifestyles, health consciousness, disposable income.

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