Thread by @alexh459

{CASE STUDY}

1 month, 1.7k spent, 23k brought back

How did I do it? 👇🏻👇🏻👇🏻👇🏻

First, get it out of your head that to yield these results you need some wildly complex strategy

KEEP IT SIMPLE!

Let facebook’s algorithm do its thing

I’ll break it down week by week

Week 1: LOTS OF TESTING! About 1/3 of ad spend was spent in first week on cold traffic looking for audiences that work

also had a custom audience running for people that have engaged with my clients IG in past 90 days (performed very well)

Week 2: This is when we found about 3 audiences that worked

we scale VERTICALLY first!

We found audiences that worked, so we duplicated those ad sets and raised the price, and added new creatives/copies to test different angles within the winning audience

Week 3: We could clearly see the winning audience, creative, and copy now among each ad sets

so now we took our best performers and threw them in a CBO to scale

(I only use CBO’s to scale)

Week 4: keep testing new angles/ads within the winning audiences

Test similar audiences to the winning ones

and now, we’re almost ready to start retargeting (I know... we started on a fresh pixel so the retargeting audience is still <1000)

Doing all this doesn’t take much work per day either (20-30 min)

so how did I learn how to run Facebook ads, sign clients, etc etc?

Well, I learned phone sales and how to sign clients from @cadenjara

👇🏻(aff)

gumroad.com/a/778679411

And I learned Facebook ads along with workflow routines and so much more from @wizofecom ‘s Utopia

Both of these have yielded me multiple five figures in profit

Come win with us (aff)

gumroad.com/a/448623731/vH…